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Fundada em 2020, A GIBBOUS BURGER® é uma hamburgueria, cuja temática explora - com muita diversão - uma viagem ao espaço cheia de sabor. Desenvolvido a partir de um processo de Naming, o nome “gibbous” deriva-se do termo inglês “Gibbous Moon”, que significa “Lua Minguante” (nome que substitui o antigo "Astro Burger").
Com planos de expandir suas lojas para além da cidade, a necessidade de reposicionar a sua imagem se fez necessária, dando espaço a um novo conceito visual para a identidade, repleta de referências a tudo que envolve o espaço cósmico, com bastante personalidade e descontração.
Studio Mateus Araújo. 2023
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O símbolo é representado por um hambúrguer em estilo de ilustração cartoon, circundado por um anel remetendo a Saturno, enquanto o logotipo teve como referência a comunicação visual utilizada por agências espaciais renomadas, e também, na cultura popular com a abordagem de filmes/séries de ficção científica.
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A concepção da marca e toda a identidade tem um olhar espacial, com inspiração direta a diversos elementos que remetem ao universo, que vão desde programas de exploração espacial, filmes de sucesso, até o minucioso estudo do estilo tipográfico e cromático utilizado para se conectar com este "mundo" high tech.
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[Design: Mateus Araújo]
[Projeto: Identidade Visual]
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